Video Marketing 101: The 3 Videos Every Local Business Needs

As the most powerful form of advertisement for your business, it is important that your website features content that draws in your audience and increases conversions. How do you do this? Video marketing is your answer.

If you are familiar with the popular saying, “a picture is worth a thousand words”, we are here to say that a video is worth a million.

If your website is yet to feature videos promoting your local business’s products and services, you’re missing out. Today, Big Awesome Media will be exploring the 3 videos every local business needs on their website to increase brand awareness and improve audience engagement! By featuring these 3 types of videos on your website, you will successfully showcase your business to your target audience and increase leads and conversions. Let’s get started!


What Can Video Marketing Do For Your Local Business?

Before we get into the 3 videos your local business’s website should feature, it is vital that you understand the importance of video marketing. According to recent statistics, 63% of businesses have utilized some form of video marketing. With that amount of business owners electing to feature videos on their website and/or social media platforms, there must be something to video marketing. So what can video marketing do for your local business?

Boost Conversions and Sales

One of the biggest ways that video marketing can benefit your business through boosting conversions and sales. Whether it be a testimonial video from a past customer or an explanation of your goods and/or services, informing your customers in an easy-to-follow format like video is a great way to increase conversions and sales.

Building Trust

In order to be successful in business and draw in more customers, it is necessary to establish yourself as an expert voice in your industry. Video marketing is a great way to reach your targeted audience and provide them with useful information that they’re looking for. Similarly to blogging, video content can inform your audience about your business and build trust in your voice and overall brand.

Engaging Your Audience

Let’s face it: the average web user only as a certain amount of time to browse the web and get answers to their questions. Life is hectic and a busy day often gets in the way of a consumer finding the information they need in a simplified format. That’s where video marketing comes in.

Posting informative videos on your business website is easy for your target audience to consume. While website copy and blog content is a preferred method for some, most people prefer receiving information in a spoken, visual format like videos. With that, let’s take a look at the 3 videos every local business needs to experience success in video marketing!

Brand Video

The first type of video that you should feature on your local business’s website is a brand video. Visitors to your website are interested in learning about your business, the services that you offer, and the products that you sell. Make it easy for them to find out with a brand video! Brand videos work to accomplish three important things:

  1. Tells customers who you are and what you do
  2. Details who you serve
  3. What customer needs you fulfill

In highlighting the “building trust” benefit of video marketing, a brand video goes a long way. Upon landing on your website, potential customers want to know what you have to offer them. Take this chance to inform them on who you are, what you do, and how you can help them. 

Making your brand video personalized and full of personality is a valuable way of representing your company to potential clients. Create a brand video that immediately forms a bond of trust between you and your consumer and watch your leads and conversions skyrocket! It should also be noted that this type of video doesn’t even have to be long. Most brand videos are effective at somewhere around 1-3 minutes on average.

Helpful Informational Video

The point of creating web content for your local business website should be to not only advertise your products and services to potential clients but to also offer them helpful information. This establishes yourself as an expert in your industry and can be achieved with a helpful informational video. Regardless of whether or not visitors elect to purchase your goods and/or services based on the information you provide, they are sure to leave feeling like you gave them something useful. 

Companies that rank highly in search engines like Google got there because they convinced Google and their website visitors that they had something useful and informational to offer consumers. If ranking on the first page of Google is a goal of yours as a business owner, you need to create content that informs. A helpful informational video on what your business offers or on an important industry topic can go a long way!

Testimonial Video

There are few things more convincing to a potential customer than to see a testimonial from one of your previous customers. While written testimonials help, a testimonial video offers visual proof that your products and/or services have been shown to meet the needs of customers. When you are shopping online or looking to hire a business’s services, it is likely that you browse reviews and ratings before making a decision. So do your potential clients! Make it easy for them to see how good you are at what you do.

A testimonial video helps you stand out from your competition. Most websites include full pages or sections devoted to customer testimonials but these are often in the form of images or text. Go the extra mile and include a comprehensive video featuring a few of your happy customers! You’ll likely be surprised by the results.

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